I put the short on Lulu in print form, even though I very much doubt anyone willl buy it. The postage costs more than the little book! Added to another order, fine, but on its own it's too costly.
No, I put it there so I could order some print copies. Postage isn't so bad when you're buying a batch. Why do that? Well, so that I can give them away. This little story is ideal for leaving around and it has ads in the back for the other three books. It's also one of the safer stories. If I left something like 'The Gate Race' or especially 'The Sweet Man' lying around, I'd get complaints from parents whose children have lost the ability to sleep.'The Sweet Man' isn't published yet. I'm saving it for Christmas.
The book I'm currently reviewing for the Horror Zine has an artistically produced cover, a drawing that is very impressive indeed. Even more impressive because the author drew it. More on that when the review is finished and on the site.
A book needs a good cover and if you're self-publishing, artists can be expensive.
I can't produce such art so I use photographs and Photoshop and in that case, it's vital to only use photos you've taken yourself. Otherwise you hit copyright issues unless you have written permission from the photographer to use their stuff. Pictures found on the Internet are not free for all, the original photographer still has copyright and can demand a cut of your earnings if they find you've pinched their work.
The most important part of any book is still the content. Yes, you can self-publish a terrible story but you won't sell many. Worse, those who read the terrible one won't even bother to look at the rest of your offerings. Even worse yet, publishers you submit work to might have seen it and they won't be too keen on asking for a manuscript. A dud can wreck your chances, so don't put them out there.
If you see a copy of 'A Little Knowledge' lying around, you'll know I've been there. Take it, it's free.
I might even be watching...